Truflation
02
Truflation
2025
Tasked with building the Truflation product from 0→1. Our mission was to transform complex economic data and AI-powered insights into an intuitive, accessible platform that could scale from DeFi users to institutional clients.
Design Impact
Platform Rebuild: Designed and launched the full web platform with a focus on clarity, retention, and accessibility.
0→1 Products: Delivered new experiences including the Truflation Widget, Inflation Calculator, and interactive AI-driven index visualizations.
Design System: Established a scalable system for consistency across desktop and mobile.
User Research: Conducted interviews with traders, analysts, and DeFi users to validate flows and remove friction in data interpretation.
Outcome: Improved user retention by 40%, directly increasing protocol revenue.
Results
The work positioned Truflation as the real-time alternative to CPI, leading to:
Investor backing from Coinbase and Chainlink.
Enterprise adoption by Tier 1 institutions including Goldman Sachs, Morgan Stanley, Bank of America, and Citadel.
Client:
Truflation
Date:
2025
Role:
